Time to Refresh Your Business Plan?

Business Plan - Wordle image

Here in Australia today, July 1, marks the beginning of the new financial (fiscal) year. I’m thinking this is a good time to have a look at my business plan and check to see whether it still makes sense or needs a refresh or even a complete re-think. But we don’t need to wait for […]

How to Name Your Podcast

iTunes new and noteworthy selection - screenshot

Thinking about starting a podcast? One thing I discovered, in working through the process of planning a new podcast, is that it is good to spend some time coming up with a suitable name for the show. What I’ve found in a current exercise of this kind is that to my surprise it seems less […]

Amplify Your LinkedIn Presence with a Company Page

Des Walsh dot Com Company Page LinkedIn

I never cease to be amazed by the fact that many companies, small and large, are missing out on the opportunity to promote their company or brand via the LinkedIn Company Page feature. One of the many recent changes in features and functionality on the LinkedIn professional networking platform is that the company page is now able to […]

How to Close Deals Without Trickery

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One of the toughest challenges for so many professionals setting up their own business is surely the need to become effective in selling. I’m no exception. I don’t like being “sold to” and I did not like the idea of being seen as a salesman. Before I go any further, I acknowledge unreservedly that there […]

What Do You Like Best About Running a Business from Home?

home office

Some people don’t relate well to the idea of running a business from home. And some do it as a temporary thing, until they can put together the resources and the sustainable profitability that makes it feasible to move the business out of home and into premises they regard as more suitable for business. Some […]