I can’t say I’m happy at first. I’ll be honest. When I see that a bunch of people have unsubscribed just after I sent out a fresh newsletter update, I don’t exactly jump for joy. In fact, my initial reaction is probably like seeing someone suddenly, without explanation, leave the party you had put on […]
September 30, 2009
How a Chocolate Bouquet Made My Night
A very tasty lesson in how to be remarkable Last night, as a panelist at the Networx Marketing Meeting in Brisbane, Australia, I received a delightful – and tasty – gift. At the end of the discussion session each of the panelists was presented with a bouquet. When I saw the bouquets being brought up […]
September 4, 2009
New Happy Management
How many times in your life have you seen a sign saying “”Under New Management”? And what are those signs supposed to convey? Things will be better? In what way, better prices, better service? But they don’t say that, do they? So when you think about it wouldn’t you say we’re really none the wiser? […]
August 18, 2009
Sunday Markets: a Strawberry Experience
This sign at the local Sunday market, for strawberries, is even simpler than the honey sign the other week. The appeal is direct and the message instantly absorbable: even without words you know it’s a strawberry stand; the words and numbers tell you it’s half a kilo for $5, which is very good value compared […]
