Thinking about starting a podcast?

One thing I discovered, in working through the process of planning a new podcast, is that it is good to spend some time coming up with a suitable name for the show. What I’ve found in a current exercise of this kind is that to my surprise it seems less about creative brainstorming and more about a systematic process to cover various aspects of how the name can contribute to audience building.

After all, a great name with no or few listeners is not going to be a good look, is it?

As the screenshot above from the Business category on iTunes Podcast section shows, people use a variety of approaches to naming their podcast, from naming after themselves, through addressing some need, to focusing on their product or service.

Six areas to address

I found there were six key areas or issues I needed to address and I phrased them in terms of criteria (in no particular order of priority) for choosing the name:

• appropriate to the focus and scope of the podcast
• not duplicating an existing podcast title
• easy to remember and share
• web domain available (not necessarily as primary url but at least for “insurance”)
• includes keywords likely to bring more traffic
• lends itself to good graphic – esp iTunes badge

If you are interested in knowing more about how I have addressed, and am addressing, each of these points, you might like to check out the longer post I’ve done on the topic on my Des Walsh dot Com blog, Naming a New Podcast.

And while I’m at it I should mention my current podcast, Linking Edge, a weekly show that deals with how to use LinkedIn more effectively.

Do you have a podcast you would like more people to know about? Or one you find particularly helpful, interesting, fun. Please share the address in the comments (usual caveat about appropriateness, civility etc).

The post How to Name Your Podcast appeared first on Thinking Home Business.

On Friday last at Bond University I co-presented with Associate Professor Michael Rees a masterclass on developing a social media roadmap for business.

We had a great group of people to work with and Michael and I really enjoyed the interaction.

We also had a lot of material to get through and with some topics we inevitably only skimmed the surface. So in the course of the day I promised more information on several topics, one of which was podcasting.

These notes on podcasting are for people who just want to know enough to get started.

Real experts would want you to know a lot more!

According to Wikipedia, a podcast is a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication.

In fact, most people restrict the term podcast to audio. (Note: Wikipedia definitions are useful but to be taken with a grain of salt).

I prefer to describe podcasting as Internet radio – I know that is limited and technically suspect, but it helps answer the question “so why would I want to know about podcasting?”.

The answer to that is in another question: “How would you like to have your own radio station?”

“Podcasting may be the ultimate democratization of radio. Anyone with an Internet connection and some inexpensive audio equipment can produce a podcast and make it available online.”

Ed Grabianowski “How to Create Your Own Podcast”

There are lots of resources online.

First, there are sites that are really set up as online broadcast platforms, like BlogTalkRadio and Talkshoe, where all the tech stuff is taken care of and all you have to do is phone in, hit a couple of buttons and broadcast.

BlogTalkRadio and Talkshoe

BlogTalkRadio and Talkshoe are available free and are open to anyone to use – for the free version they have some advertising but it is not obtrusive.

They are both very good. A drawback is that they control the copyright of anything you broadcast, so if you wanted to, say, re-purpose some sessions and sell them on a CD for instance, you would need their permission etc.

For people outside the USA, you need to phone in to a US number. Australians can get a phonecard from GoTalk and in my experience you shouldn’t have to pay much more that $2-3 for a one hour call. Your listeners can access the broadcast via the Internet and can call in via phone if you want to do Q&A or talkback.

Roll Your Own

You can spend as little or as much as you want on a roll your own solution, but my recommendation, for starting, is in three parts: a) download free audio editing software  b) subscribe to an audio hosting service and c) get yourself a free Skype account, a Pamela for Skype account and a headset with microphone, to plug into your computer:

a) Download (open source, free, cross platform sound editor) Audacity

There is a good guide/tutorial here, which also explains how to download the LAME encoder, which you will need if you want to export your audio files as MP3s – and you will! (I’m pretty sure LAME basically installs itself).

If you are on a Mac you may not need Audacity but there is a Mac version. Mac people can use GarageBand which I’m told comes with iLife and the upgrade costs about US$99, AU$120 for 2 years.

b) Audio  hosting service – about US$20 a month.

Is this essential? No. Will it save you a lot of trial and error and generally make life a whole lot easier? Yes.

Audio Acrobat ($19.95 a month – used by many coaches)
BYOAudio ($19.95 a month – used by me)*

Both Audio Acrobat and BYO Audio have affiliate programs so if you recommend them successfully to others you can before long find they are not actually costing you anything.

c) For recording, there are all sorts of microphones and mixers. I have done podcasts, recording straight onto the computer, using Skype audio, which is free, and for recording sessions I have used Pamela for Skype successfully with an around $10 headset (the one with the microphone “boom”) from Kmart. I also have a Plantronics headset from the USA and a new one on the way, the .Audio 470 USB (not available here in Australia, just over US$31 from Amazon).

Pamela has a 30 day free trial. I recommend you then buy the Professional edition for 19.95 Euros, for life, including upgrades etc.

Other stuff about podcasting

There is no end to what you can learn about podcasting.

If the idea of a book about podcasting appeals, there are Podcast Academy: The Business Podcasting Book, by Greg Cangialosi and colleagues, Gigavox Media & Focal Press and Podcasting for Profit by Leesa Barnes.*

There are podcasting networks, like The Podcast Network set up and run by Cameron Reilly.

There are local experts. Glenn Goodman on the Gold Coast, Australia, where I live, has the Aussie Techhead site and is a true walking talking expert on podcasting. If you ask around you will probably find local experts where you live or among your friends and acquaintances.

You can spend a lot of time acquiring knowledge about podcasting, especially about equipment, but I believe you don’t need very much knowledge or equipment to get started.

And if you have already started podcasting or are in fact an accomplished expert, why not share your own tips here?

*BYOAudio link is an affiliate link and book links are to my company’s Amazon Associates site

Image credit: Podcast Wallpaper, by ollyhart, via Flickr with Creative Commons license.

The post Basic Resources for Podcasting appeared first on Thinking Home Business.

Image: “Cat out of bag, almost” by Plong, via Flickr: Creative Commons license

Over the weekend I posted a message on the LinkedIn Bloggers group, of which I’m co-moderator, sharing some thoughts about how we could generate wider awareness of the group’s existence and in the process hopefully attract some more people to become members, so that they too can benefit from and contribute to our discussions.

I’d headed the message, whimsically as I thought, “How About We Let More People in on the Secret of LinkedIn Bloggers?” I talked about the fact that LinkedIn Bloggers was not easy to find via online search (we were showing up in only the most oblique fashion) and I invited suggestions about how we might let more people know about the group.

The post has generated some excellent suggestions already. And a surprise.

The surprise was that I discovered that at least a couple of members had the idea that the group was now, or in the past, meant to be kept for practical purposes a secret, or at least not publicized. I would not wish to discount that I may have made some remark in the past that gave rise to such a misapprehension, but for the life of me I can’t figure out what that might have been, or when.

The important thing is to move on.

Our team of moderators is keen to do so and we are looking at ways to share the story of LinkedIn Bloggers.

Some background

LinkedIn Bloggers on Yahoo! Groups is a forum, established early in 2005, for discussing how blogging and related technologies, such as podcasting, video blogging (vlogging) and wikis can support members’ professional networking using the professional social networking platform LinkedIn. The only pre-requisite for membership is to be already, or to become, a member of LinkedIn (basic membership is free).

Note: There is some potential for confusion in the fact that there is also a LinkedIn Bloggers group on the LinkedIn Groups site. Membership of that group is via the original group on Yahoo! Groups. About a sixth of the members of the original group have joined the group on LinkedIn. Currently  it is only on the original group, on Yahoo! Groups, that any discussion or information sharing takes place.

On the original LinkedIn Bloggers group we have a broad-ranging membership. We have been fortunate in having been able from the outset to attract people at various levels of knowledge and skill in the broad social media space, from top bloggers, podcasters and video bloggers, leaders in search, providers of corporate blogging services, organizers of major conferences and others, through to people just starting out with blogging and even people just thinking about blogging and other social media.

Given the breadth of membership and our desire to welcome and assist people new to blogging, podcasting and so on, we’ve always had a culture of  “there are no dumb questions”: LinkedIn Bloggers continues to be a community where people – and I include myself very definitely – get answers from a range of experts, for questions or issues on which it has proved impossible or difficult to get informed, unbiased advice elsewhere.

At this posting there are 897 members, which is not huge growth in three and a half years. It should be said that the moderator team have never been into growth in numbers as a priority, preferring to put our  energy and time into doing what we can to “hold the space” for useful and enjoyable conversation on matters of shared interest.

But knowing that many people find it helpful to belong to the group, we’ve decided to take some concerted action to make the story better known.

The campaign begins

In coming weeks we will develop some initiatives to translate that decision into some practical action.

If you are already a member of LinkedIn Bloggers, I hope you will give some thought to how you can help share the story.

If you are not yet a member and the idea of the group appeals to you – and if you are a member of LinkedIn or happy to join LinkedIn – please think about joining us. If you do that, please read carefully the instructions on the LinkedIn Bloggers home page, especially about sharing with us your LinkedIn profile link.

Note that the url for the group is a .net one: http://www.linkedinbloggers.net

The post LinkedIn Bloggers Group Has Room for More Members appeared first on Thinking Home Business.

Las Vegas is a long way from where I live, about 7,400 miles or 11,909.1 kilometres. So going to BlogWorld Expo in Las Vegas last November required a non-trivial decision. I did not regret it and am now gearing up to go again, for Blogworld and new Media Expo 2008 on September 20-21 – with the Executive & Entrepreneur Day on September 19.

I’ve posted elsewhere about why I believe BlogWorld Expo is a great place for bloggers, podcasters, vloggers and other social media enthusiasts, as well as eager seekers after knowledge, to be come September.

I’m posting here also because I would not like to think any interested reader might miss out on the Early Bird rate which expires tomorrow, June 20. The discount for anyone who books by then is up to 50% off the full price. There are excellent deals for hotels too, through the BlogWorld Expo people.

The post Still Time to Get the BlogWorld Early Bird Rate appeared first on Thinking Home Business.

The session was billed as being about “blogger unions, podcast unions and freedom of speech”.

Very early in the session there was a fairly extended discussion about the distinction between a union and an association. There was reference also to:

• recent moves to establish a bloggers’ bill of rights
• moves to establish a bloggers’ union and a podcasters’ union
• the newly formed Association of Downloadable Media (ADM) and Aaron Brazell’s comment on that in a recent post

One point made by Aaron during the podcast session and with which I found myself agreeing, was about the challenge of getting bloggers, who are generally very independent in their attitudes, to join a union.

There was also quite a bit of discussion about what members of a bloggers’ union or association could expect for their financial contribution (indicated as $1,000 for a bigger player and $150 per annum for a sole blogger).

I don’t personally have any interest in being a member of a bloggers’ union (in the sense of an industrial organization which aims to establish and protect working conditions and rights for working bloggers).

I’m sympathetic to the idea of a bloggers’ association, provided a case could be made that members could have a realistic expectation of benefits, commensurate with their financial contribution.

An advantage of listening live to Jim and Tris’ podcasts is that they encourage you to phone in and participate with questions or comments. Which I did. As did Steven Fisher, host of Startup Spark at b5media.

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